Long-loved whitening know-how
“White skin” has long been the standard of beauty
in both the East and the West.
Rice has also been used as a tool for skin whitening
in East Asia since about 1500 B.C.
Especially, washing the face with used water from
washing rice has been used as a skin care tip for
white and smooth skin since the Joseon Dynasty in Korea.
"Rice" with high moisture and minerals
The reason why rice can help whiten the skin is
because of “gamma-oryzanol” in the “embryo bud of rice,
” the key part of rice, and the starch component of rice itself.
Gamma-oryzanol is more effective than other antioxidants,
and the starch component of rice is excellent for moisturizing
the skin due to its high water absorption.
Moisturizing effect with minerals, moisture, and vitamins
Rice, which is rich in moisture and minerals,
contains various vitamin groups including
vitamins C, A, E, and B, so it has excellent
whitening and moisturizing effects.