Long-loved whitening know-how

“White skin” has long been the standard of beauty 

in both the East and the West.

Rice has also been used as a tool for skin whitening 

in East Asia since about 1500 B.C.

Especially, washing the face with used water from 

washing rice has been used as a skin care tip for 

white and smooth skin since the Joseon Dynasty in Korea.

"Rice" with high moisture and minerals

The reason why rice can help whiten the skin is 

because of “gamma-oryzanol” in the “embryo bud of rice,

” the key part of rice, and the starch component of rice itself.

Gamma-oryzanol is more effective than other antioxidants, 

and the starch component of rice is excellent for moisturizing 

the skin due to its high water absorption.



Effect

Moisturizing effect with minerals, moisture, and vitamins

Rice, which is rich in moisture and minerals, 

contains various vitamin groups including 

vitamins C, A, E, and B, so it has excellent 

whitening and moisturizing effects.